Online Testing

Do you want to know how the most successful marketers discover hidden gems? Online Testing.

Basically, they test and track everything:

- They test their web site copy.

- They test the conversion rates on each of their keywords.

- They examine their visitor’s paths throughout the site.

Why?

Because traffic + conversion = CASH!!

Now that makes sense, but how do you work out where your traffic comes from or which landing pages convert to cash?

You check your stats!

This data is worth its weight in gold because it is specific to your business. Sure, you could base your decisions on what others have discovered and what their numbers say about the behavior of a market. These are generalities, though. Those results represent their business as they’ve set it up, not yours.

With online testing, you have the advantage of responding immediately and precisely to the unique visitor behavior on your site. You get to customize everything in order to lead people where you want them to go.

In the process, you may discover something that works wonders for you that you’d never read in an e-book from any of the "gurus".

How to Be Smart by Being Dumb

"Dumb" people know that they don't know anything - so they test things to find out.

"Smart" marketers assume they know what their customers want and create elaborate web sites for them - and set them in stone.

"Dumb" marketers know that they are clueless and put up something modest, track the results, and then test possible improvements...knowing every step of the way that they're too dumb to guess what their customers want.

Are you getting the picture?

Successful marketers are "dumb" and they test their way to success...their goal being to make things as clear and simple as possible for their customers.

This is how the world's smartest multi-billion dollar direct marketing veterans do things

They test their way to success because they know they're too "dumb" to know anything for sure until they do.

Questions to Ask Yourself

1. Where is my traffic coming from?

2. If it's paid traffic, is it profitable?

3. If it's unpaid traffic, how can I encourage more of it?

4. What kind of sites are sending me traffic? Can I find more of them and make alliances with them?

5. How appealing are my pages to new visitors? Do they "stick"? Do they use the site?

6. What percentage of my visitors are repeat visitors? What can I do to encourage visitors to come back?

And the most important question of all...

7. "What if I tried...(fill in the blank)?"

Take testing to heart. No one knows your business better than you do. Absolute ‘effortlessness’ in anything in life is a myth.

Smart marketing, including online testing, creates a livelihood.