Online Marketing Tips
Want to know the real ‘how to’ of online marketing? It all starts and ends with what four letter dirty word -- sell! Your number one task is to figure out your Optimum Selling Strategy: how to sell your product. Isn't that what it all comes down to? Let's start with some online marketing facts......
Online Marketing Facts
1. Online commerce is driven by advertising and by your ability to make yourself visible to your market.
2. Advertising requires strategic effort and, sometimes, an investment of money.
3. You can and should advertise both online and off.
4. Most of your business will come from repeat customers. You must capture these customers onto a mailing list and remain in contact with them.
5. Marketing breakthroughs are simply creativity in action. Keep searching for new ways to reach your audience.
So much of what you may read online focuses on the mechanics of marketing. Every day there is some new way to ‘trick’ the search engines, or a new technology to ‘wow’ your visitors.
All of this is certainly educational, but it is not the core of your marketing strategy. Your growth will come through consistent action on the proven fundamentals of marketing.
The seriously rich have some
online marketing secrets
that would be well worth your time to read.
But since all this sounds so serious, it's time for a bit of fun!
Mind Puzzle: When my watch broke down, I decided to rely on my alarm clock - but it gains a minute every day, so I still didn't know the right time. Was I wrong to swap the stopped watch for the fast clock?
(You will find the answer elsewhere on this page.)
The Fundamentals of Online Marketing
The fundamentals of online marketing are the things you absolutely have to get right. They are:
- careful search engine optimization;
-
writing effective sales copy;
- targeted use of pay per click advertising;
- careful monitoring of your campaigns through
online testing
and
- an exceptional devotion to communicating with your customers.
The great thing is that you learn these fundamentals as you go along.
You get better and better as you go. It’s a step-by-step process, which you have to master one bite at a time.
Solution to Mind Puzzle
No - the watch will tell you the correct time twice a day, but you can't tell when, whereas the alarm clock will gain a minute every day but at least you can work out by how much it's wrong.
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Return from Online Marketing to Writing Effective Sales Copy
Don't forget about Online Testing
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