A good way to be sure that you show up in the search engines naturally, is by making great use of your Title tags.
Make sure that you use your top keywords within your Title so that they can show up in the Google, Yahoo, etc searches.
Use about 65 - 80 characters and not really more than that, as visitors cannot read past that when the search engines place your page link in their results.
Make sure that your Title not only has top keywords needed related to your page, but also make sure that it can draw in your visitor(s) to make that click into your website.
Hope this helps!
Teej
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Natural SEO Making Use of Your Title Tags
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