Keywords
- And How To Choose Them
Keywords are the words people type into a search box when they’re looking for something online. The search engine uses the keywords to decide which web pages to deliver in the results pages. That’s why keywords are crucial to your online marketing – use them in your web site copy and you can rank well on Google, Yahoo, MSN or any other search engine, ignore them and your pages will rarely be found.
Keyword Tools
There are various free tools available, for example
Keyword Tracker
. These tools analyze millions of searches every day and build up a complex database of the keywords people use when they search for something on the web.
Become a Keyword Expert
According to Wordtracker, you can become a keyword expert by exploring the following categories of choosing keywords:
Keyword Research
Keyword research is the process of finding out the words and phrases that your potential customers use online. We're all creatures of habit and what we type into the search boxes isn't random, it's influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, we're influenced by news stories and the latest buzz or fashion.
Keyword Analysis
The thousands of keywords results you get from your keyword research are full of surprises and opportunities. It helps you to discover topics that people are currently searching for that are related to your area of expertise. To get the most from these results you need to analyze and prioritize them in terms of the traffic they can produce and the competition you will face. Wordtracker has the tools to make your keyword analysis simple and productive.
While you may be tempted to write only about the most popular topics, also remember that these topics have the most competition within the search engines--meaning, you are fighting against hundreds or thousands of competitors to get the attention of the market to your article.
Perhaps a better strategy is to focus on the middle to lower “tail” of the market by looking at the 50th-200th most popular keywords or phrases from your keyword research and use them as your basis for your webpages. There will be less competition for the ‘long tail’ than the short list of most popular terms and key-phrases.
Keyword Strategy
Once you've researched and analyzed your keywords, you need a keyword strategy to get the best search engine results. The foundation of your strategy is a list of prioritized keywords, organized in themes corresponding to the needs of your target markets.
This gives you a focus for writing powerful
website content
, as well as the means to implement your
online marketing
strategy.
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