Jargon Buster
Need a jargon buster? Unique selling proposition, emotional marketing value, search engine optimization, link building strategy, key market indicaters - these are the buzz-terms of the fastest-growing commerce opportunity in the world today. Not sure about you, but when I first started working on creating a website, I could have used a jargon buster to clarify the terminology around website building, having never attempted building a website before, but always having wanted to it would have been an invaluable tool..... as most of the terms are actually just about commonsense, covered all over by a heavy layer of marketing bull!. Internet TerminologyHope you find the following jargon buster meanings and acronyms helpful:AdwordsGoogle's search-marketing product. Google places relevant ads alongside search results. Setting up an Adwords account is simple. There is a one-off small set-up fee, and you decide how much you spend on your ad campaign in real time.Alt TagsText included in an HTML < img > tag to be displayed in place of an image when it can't be displayed, or when the mouse is hovered overed it.BandwidthThe amount of data that can be transferred in a specified amount of time. With websites, this tends to refer to the amount of data that can be uploaded and downloaded per month.BodyEverything within the < body > section of an HTML page is displayed in a web browser.BlogShort for web log, a blog is a regularly updated website that usually contains diary entries or news stories.BrowserAn application used to view web pages. The most popular is Microsoft Internet Explorer, but Mozilla Firefox and Apple Safari are significant others.CompressionStoring data in a format that uses less disk space and bandwidth. Image files are typically compressed to make them around the tenth of their original size.CSSCascading Style Sheets provide more control over layout than HTML. When you use CSS, you can make a single change that automatically updates ever page on you site.Domain NameA unique address for a website. The domain name includes evertyhing up to the .com or other extension; for example, www.visit-chiang-mai-online.com.DownloadTransfer of a file from a website to your computer's hard disk.DynamicRefers to any interactive parts of a website, such as a Google Map or a YouTube video, where visitors can control the objects' behavior.Emotional Marketing Value (EMV)Communication is the key to effective marketing, and the key to communication is being able to reach the client at an emotional level. While many marketers 'guess' how people will react to various words and offers, there are ways to judge how well received your writing will be to others. The headline analyser is an invaluable free tool to help you in this regard. We hope you are enjoying our jargon buster, we would love to hearabout which are your favorites, plus any others you can suggest, please Contact Us with them.FolderA named container on your hard disk that stores a collection of files.Google AnalyticsGoogle Analytics allows you to track how people use your site - this includes traffic reports, and time spent per page. By gathering this information you can see which elements of your site work best towards your business objectives. It allows you, for example, to analyse which pages people purchase from, or which pages people don't visit.KeywordsKeywords are words or phrases that your potential site visitors enter into the search engines. When you search-market, you bid for selected keywords. When your potential clients enther those keywords, your ads may appear next to their search results.Optimum Selling Strategy (OSS)Your Optimum Selling Strategy is the one best way to acquire new customers in a way that creates cash flow.How you sell your product -- the specific decisions you make about presenting and pricing and talking about it -- has an enormous impact on whether your online business will be successful. Remember, your product is important, but almost never sells itself. Discovering your OSS will put your business on the right track.
Pay per ClickA form of paid advertising where you pay each time a user clicks on your ad.Search Engine Marketing (SEM)A channel to deliver your marketing messages to potential customers who are searching for your products or services at the precise moment they're interested.Search Engine Optimisation (SEO)The process of making your website more relevant for certain keywords to generate organic traffic (that is, a naturally higher search ranking when someone searches for these keywords).Unique Selling Proposition (USP)Your USP is what sets you apart from the competition, or what makes your product or service a 'must have' item. A good USP captures in a single phrase why a prospect should deal with you and not with someone else.Make sure you check back from time to time -- our jargon buster is a work in progress. Happy site building!
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