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How to Improve your Website

Wondering how to improve your website? It all starts with spending some time on planning and designing your site. Pay particular attention to the focus of your website, what to say on each page and how you want it to look.

Ways to Improve your Website

Here are ten great ways to improve your website:

Improve your website Tip 1: Make your site easy to navigate

To make your site easier to navigate, it helps to map your website. Draw a box on the left-hand side of a piece of pager - this is the home page. Decide what information you want on it, as well as what pages you would like to connect to.

Make sure to use a hierarchical structure as set out on my page on website design guidelines. Bear in mind that your average visitor's attention span is very short. If your site is even remotely difficult to use or boring, they will leave never to return.

Improve your website Tip 2: Make your text easy to read

It's important to make your site as visually appealing as possible, however, bear in mind that low contrast combinations or light text on a dark background always require extra effort to read. The less frustrating you make your site visitor's experience, the more time they will spend on your site.

Improve your website Tip 3: Optimize your site for search engines as well as human visitors

A lot gets written about search engine optimization or basic seo and with good reason: the optimal use of keywords are critical for your ranking high with the search engines.

It's just as important to optimize your site for your visitors as well. Make sure the language you use on your website is presentable and hold their attention by checking grammar, phrasing and tone.

Because of the short attention span of the average site visitor, you need to ensure that there is a pay-off in every paragraph you write - something that provides the information they are searching for.

Improve your website Tip 4: Use headings to break up long articles

The use of headings are good for breaking up an article into sections and also assist in making your page easy to scan and read. Limiting paragraph size helps too. Just like your page title, headings inform search engines what your article is about and are a great place to insert your keywords.

Improve your website Tip 5: Make good use of links

It's crucial to have a good link building program, that is, to aquire good inbound links from quality sites.

It's also important for you to link both out and internally on your site. The use of outbound links enhances your pages in ways that both search engines and people can easily appreciate.

Linking internally increases your site’s circulation, and it increases the perceived relevance of both the linking page and the page linked to. Link to another page on your site whenever there is an opportunity to do so.

Check out these really useful link building tips!.

Improve your website Tip 6: Add sparkle with images and video

Adding images and a video or clip to your site can be done in a few minutes, and can really add some sparkle to your site. Both images and video bring a page to life and give your website added appeal.

Improve your website Tip 7: Make it easy to subscribe to your site

Make it as easy as possible for readers to subscribe to your blog or newsletter. Blogs should offer subscription by email (using a service like Aweber), as well as RSS (using a service like Feedburner).

An RSS feed in particular keeps people up to date with new content on your site, so that they know about fresh updates as soon as they happen.

Improve your website Tip 8: Make use of social networking

Adding a social dimension to your web presence makes you real and credible. Join all the major social networking sites such as Twitter, Facebook, LinkedIn and MySpace to name a few, and let visitors know how they can connect with you.

Widgets add sociability to your site and enable readers to publicly endorse you.

Improve your website Tip 9: Encourage visitor interaction

Find as many ways as possible to interact with your visitors. Encourage comments and comment back whenever possible.

Consider placing an Internet forum on your site. Providing a place for a community to chat is easy, and it won't cost an arm and a leg if you install some open-source software.

Improve your website Tip 10: Keep it legal

It's your responsibility to ensure that you know the laws and guidelines pertaining to websites in the country you live in. Make sure that your visitors have easy access to your Privacy Statement and that they understand exactly how to use your site.

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