The Get Serious Site Building
Game Plan for Online Success
The Game Plan is where it all starts. Just as with any other business, starting an online business, passion and commitment are not enough - you have to have a thorough, all-inclusive business plan. Building your site is only one part of the process. You need to implement other elements to ensure the success of your web strategy. For example, in the off-line world, building a business is about location, location, location. In the on-line world, building a business is about information, information, information. Think about this: Why do you go to a search engine and type in a word? Most likely because you need information. This is key when you’re building your content pages.
Essential Steps in
Planning a Successful Website
The first step you have to take is to decide what you want to get out of your website, then formulate a Game Plan and stay on purpose.
Before we get to the essential ingredients of your Game Plan, let's play:
Mind Puzzle: How many peas are there in a pod?
(The answer is elsewhere on this page.)
1. Do your Homework
The most important part of your Game Plan is to find the right webhost for your site-building process.
Please do yourself the favour and check out Site Build It! below. You have nothing to lose and everything to gain. SBI! gives you all the tools to build a professional looking website even if you have absolutely NO prior site-building knowledge or skills. They have a simple block-builder process (the one I'm using right now, right here) that makes the creation of your site-pages a breeze!
2. Choose a professional look-and-feel for your site
If you want people to trust you with their online spending, you have to look legitimate. I strongly urge you to get a website that you can easily update and maintain. In the webworld, tomorrow’s contents are already outdated today!
The advantage of building your own website is that you can update it as often as you like - at no extra cost. Besides, the feeling of accomplisment is priceless!
3. Keep your design simple
It’s imperative that you make your site easy to navigate. Few customers will tolerate a site that’s hard to use and clicking away has never been easier for Internet users. You’ve got stiff competition out there, so make sure you create the kind of site you’d like to visit yourself!
4. Fulfil your visitors’ immediate needs
The key principle of successful website design is to provide information that fulfils the immediate needs of your visitors.
Imagine your website contents as providing the answers to questions that your readers ask. In this sense it’s a flow of information from you as the sender to your site visitors as receivers (yip, just like in communication 101). Put yourself in your visitors’ shoes. What questions are they asking? What information would they like to receive? How can you make it easy for them to find it?
One of your challenges may be that your goals for your website may be different to the immediate needs of your customers. Let me give you an example: Your need may be to sell x amount of e-books to grow your income. But your visitors haven’t come searching for your e-book, because they haven’t even known it existed! They’ve come to seek information about something. If you do the hard sell when they first click on your site, they’ll click away with lightning speed. In the webworld there’s a formula that works absolutely wonders and it goes like this: First you give, then your receive. So be careful not to focus on yourneeds first.
5. Build Trust
Before your visitors will even think of getting out their credit cards to make a purchase on your site, they ask themselves the following questions:
- What’s in it for me?
- Can I trust this webmaster to give me what I want?
- Are they good at what they do?
- Is this the best place for me to get my need fulfilled?
Your job is to answer these questions up front and put their fears to rest. Ways to do it is by introducing yourself in your ‘about us’ section; being up front about the service you offer and providing them with butt-kicking, real testimonials.
6. Create a navigation path
Your Game Plan should include your eventual monetization plan.
Think about how you would like to build a relationship with your visitors by addressing their concerns first, and how you can then naturally and effortlessly lead them towards your MWR (most wanted response), in short, choosing to spend money on your service or product.
The more time you spend on developing your Game Plan, the less time you'll spend later backtracking and rectifying mistakes. So now it's onwards and upwards to
building your website!
Mind Puzzle Solution
There is one P in 'a pod'.
Return from Game Plan to Simple Website Building
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I'm Kevin - Why not get on the Fast Track to Realize your Dreams and Goals with Site Build It!, and please remember to bookmark our site for later reference!.
