Website Freebies & Giveaways.....
Giving away freebies on your website is a great way to add value to your site, get your visitors' contact details for marketing purposes, and boost your E-zine sign-ups. But what is it really about? A Customer Focused WebsiteEvery hugely successful online business that I know of, has one thing in common: A customer focused approach- Are you constantly thinking about your customers? - Are you constantly seeking to understand them better? The better you know and understand your customer, the better service you can create that will actually be attractive and attractive and useful to them. Building RelationshipsIf you want your visitors to return to your website, you have to build a relationship with them. This is what Site Build It! calls Pre-selling in the vital C-T-P-M process. You can learn more about C-T-P-M here: People are getting wary of signing up for E-zines these days due to the increase in SPAM and the frequency of other people's marketing efforts that only serve to clutter up your inbox. As building a list of names of potential customers is such an essential part of your online marketing efforts, you have to find creative ways to entice people to give you their contact details. I'll give you the exact step to use, but hope you'll try the following Mind Puzzle first: 
Mind Puzzle: Who played for both England and France on the same afternoon at Wembley Stadium?(The answer is elsewhere on this page.)How to Give Freebies in return for Contact Details1. Determine which of your webpages generate the highest traffic. This information should be available in your traffic stats.2. Create at least five (but the more, the merrier) good quality information products that are relevant to your site content and that you are willing to give your visitors for free. Think free e-books, free reports, free reviews of products, or free e-courses. Your free offers don't have to contain mountains of information - one-pagers do fine. Just package them together. 3. Write attention-grabbing titles for your free products that promise quality information to your visitors. 4. Create a sign-up box on your high-traffic webpages where you invite your visitors to help themselves to your list of free products. Describe your freebies and end with words to the effect of, '...PLUS, you also get a subscription to our newsletter,' if you have one. 5. In order to access these products, your visitors have to submit their names and contact details, which of course, helps you to build your list. Here's a great example of how webmaster Sandee Lembke
give freebies in exchange for contact details.
Mind Puzzle SolutionThe band - they played the national anthems for both teams on the same afternoon.
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