Effective Sales Copy

If you master only one skill in your online marketing campaign, writing effective sales copy should be it. A successful landing page can give you a bite out of a $2.3 trillion industry. Can you guess what it is?

And while you're thinking, how about another Mind Puzzle?

Mind Puzzle: How many famous men and women have been born in New York?

A $2.3 Trillion Dollar Industry....?

What is Direct Response?

Companies use direct-response to sell everything from mattresses to financial newsletters...from health supplements to credit cards. They do it because a good direct-response promotion can bring in millions of dollars in sales — for a fraction of the cost of opening a storefront or selling wholesale to retailers. That’s because direct-response marketing allows companies to sell directly to those people most likely to buy their products...simply by sending letters to those who have shown an interest in buying similar products in the past.

But here’s the thing. A direct-response promotion is nothing without the right words. It needs to convey the right message...say the right things...be structured in the correct way...and be written to make the prospective buyer want the product.

That’s where the copywriter comes in.

Sharpen Your Copywriting Skills!

Solution to MindPuzzle

Secrets to Making your Sales Letters Work

2. Write masterful headlines that grab your reader’s attention and force them to keep on reading.

3. Use a powerful lead — an opening so irresistible that your reader will want to buy what you’re selling after reading the first two pages.

4. Study the art of persuasion.

5. Speak directly to your reader...and show that you truly care about his or her worries, needs, and wants. It’s amazing how many letters don’t do this...and it is why most of them fail.

6. Create powerful 'bullet' copy.

7. Critique your own work. Be willing to rewrite it as many times as you need to. What matters in the end, is that it works.